In Bloom: The Inspiration Behind Our SS20 Wildflower Collection
For our Spring/Summer '20 Wildflower Collection, we drew inspiration from the mountains and wildflowers in our own backyard. Every summer the canyons in the Salt Lake Valley bloom with color thanks to millions of lush flowers...
The new Wildflower Collection features four fresh hues all in matte vegan leather with brushed gold hardware, each inspired by a native bloom: BUTTERCUP, a buttery yellow; LILAC, a soft purple; BLUEBELL, a vibrant blue; and DUSTY ROSE, a demure mauve. Read more about the inspiration for each color below!
MARK YOUR CALENDAR: The SS20 Wildflower Collection arrives 3/10/20 at 10 am MST!
BUTTERCUP
We love this cheery flower's soft yellow hue and delicate petals. The Buttercup wildflower symbolizes neatness, humility, and playfulness. This sunny yellow is a light, bright color but also makes a great neutral. We love Buttercup paired with spring dresses and summer whites!
Buttercup will be available in the Original Diaper Bag, Mini Diaper Bag, Mini Tote, and Motherhood Bundle (Original + Changing Clutch + Stroller Hooks), all in premium matte vegan leather with brushed gold hardware.
LILAC
We love this wildflower's soft purple hue and full, fragrant blooms. In the language of flowers, purple lilacs symbolize the first emotions of love and spirituality. If the lilac flower is appearing in your life with frequency, it may be reminding you that love is everywhere around you...
Purple has been one of our most requested colors and we're so excited to share Lilac with all of you! This fresh + feminine hue is perfect for spring, but it also makes a great neutral any time of year. We love Lilac paired with ruffled blouses, lace tops, and floral-print dresses!
Lilac will be available in the Original Diaper Bag, Mini Diaper Bag, Mini Tote, and Motherhood Bundle (Original + Changing Clutch + Stroller Hooks), all in premium matte vegan leather with brushed gold hardware.
BLUEBELL
This wildflower's dainty bell-shaped blooms symbolize humility, gratitude, and everlasting love. We love the bloom's vibrant blue hue and slender, graceful stems. Blue is the Pantone Color of the Year and this vibrant hue is a breath fresh air! Bluebell makes a bright, modern statement but also nods to classic denim. Wear it with your favorite pair of blue jeans or your favorite denim jacket! And we love Bluebell for all you boy mamas out there!
Bluebell will be available in the Original Diaper Bag, Mini Diaper Bag, Mini Tote, and Motherhood Bundle (Original + Changing Clutch + Stroller Hooks), all in premium matte vegan leather with brushed gold hardware.
DUSTY ROSE
We love the demure mauve hue of this lush, romantic bloom. Wild roses are symbols of love, gratitude, elegance, and grace, and they're associated with Aphrodite, the Greek goddess of beauty and love.
This stylish mauve hue is having a major moment: we're seeing the color everywhere for spring and summer! Dusty Rose will go with everything in your closet and makes a great neutral alternative to Brown and Blush.
Dusty Rose will be in the Pack Diaper Bag, Original Diaper Bag, Mini Diaper Bag, Mini Tote, and Motherhood Bundle (Original + Changing Clutch + Stroller Hooks), all in premium matte vegan leather with brushed gold hardware.
Photos: Lizzyography